NCBPMA: introduction to self publishing
The Northern California Books Publicity & Marketing Association hosted a panel on Self Publishing at San Francisco’s Hotel Rex, moderated by Joel Frielander with Nina Amir, Michael Ashley, Alan Peterson, and Katie Sheehan. Below is a basic index of each video:
- Introduction of program
- Introduction of panelists
- Technology
- Strong website
- Blog tours
- Mailing list
- Have a platform
- Peer to peer marketing
- Blogs: build a presence online
- Answer: what is success to you?
- Publicity and Marketing
- Build a network of networks
- Social media/video
- Hire outside publicists
- Niche publicizing: How to Blog a Book
- Publicity as a means to get speaking engagements
- Radio, TV, newspaper traditions
- Fish where the fish are
- iPad Publishing Guide
- Be prepared to spend money
- Write a good book
- Invest in editing and good design
- Pitch the author, not the book
- HuffPo, BeliefNet, Haro.com, Reporter Connection, PitchRate.com
- Build a network of networks
- More tips
- Blogapalooza tour
- Dana Lynn Smith: virtual booktours @ The Savvy Book Marketer
- Joel Frielander: expert advice… companion
- It’s not about distribution anymore, but discovery
- Questions
- Fact-checking: rights: approach a publisher for more than how many words?
- Don’t publish a book that hasn’t been properly edited
- Permissions should take place in the editorial process
- You should have a developmental editor and a proofreader
- $: pricing of books and how much to pay for editing
- Enormous range
- Pricing is a marketing function
- Research this first!
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