Blogging 101: Publish Your Passion with Allison Landa

Blogging began in earnest the better part of three decades ago, and today there are an estimated 600 million blogs worldwide, with 31 million active U.S. bloggers posting at least once per month. Why not join their numbers?

“What if I told you,” instructor Allison Landa says, “that you can create a blog from what you love most? Whether you wish to concoct savory cuisine, debate politics, or relate the ins and outs of your daily life, this five-week online class will take you from the concept of a blog to its realization.”

Through brainstorming exercises, students will learn how to commit to a topic that sparks their interest and launch a blog rich with creativity and delight. In-class discussions and writing activities will reveal the nuances of blogging, including how to identify and target an audience while offering “sticky” material that will keep them coming back. Allison says, “You’ll also create a content calendar to help you stay on track in the weeks and months ahead, with optional homework assignments to familiarize yourself with existing blogs, envision how you can add your own voice to the mix, and begin writing your own posts.”

Whether you want to create something personal for just friends and family or a public blog that goes out to the masses, this class will walk you through the process of getting started and staying committed—and you’ll have fun while doing so!