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Book Launch for Neon: A Light History (East Coast and European audiences)

March 20, 2021 @ 11:00 am - 1:00 pm PDT


East Coast and European audiences are invited to celebrate the book launch of Neon: A Light History

About this Event

Join us for the virtual book launch of Neon: A Light History, which unearths neon’s vibrant legacy of scandal, murder, fascists, and forgotten inventors. For this special morning program, audiences across the globe will have the opportunity to celebrate this indispensable neon “bible.” Hosted by SF Neon, this program will include a panel discussion with authors Dydia DeLyser and Paul Greenstein plus special guests including Tom Rinaldi, author of New York Neon.


This event is part of Seasons of Neon, an ongoing series of illuminating talks and tours presented by the Tenderloin Museum and SF Neon that celebrate the recent publication of Neon: A Light History (Giant Orange Press, 2021) and explore San Francisco history through the city’s rich legacy of iconic glowing signs.

Existing at the intersection of material culture and built environment, neon signs are emblematic of the many small businesses that comprise a vital thread in the dynamic tapestry of the urban ecosystem. The Tenderloin and Mid-Market sport the densest concentration of extant neon in the Bay Area, which makes the Tenderloin Museum an ideal forum to consider neon and its powerful, often overlooked ability to chronicle a city and its people.


Tenderloin Museum
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