CWC SPEAKER SERIES: Emily Cotler of WaxCreative Author Websites

Emily Cotler is the Creative Director and principal of Waxcreative Design, Inc. She is the co-author of Web Redesign 2.0: Workflow that Works, an established standard for workflow methodologies and user-centered design principles worldwide. (Peachpit Press; 2nd edition; co-written with web design industry titan Kelly Goto, translated into 14 languages.)

A graduate of UCLA, Emily started designing effective websites for authors in the late 1990s. A decade later, Wax is a leader in fan-based Web sites for authors and others. Her dozens of clients include New York Times best-selling authors Julia Quinn, Eloisa James, and Elizabeth Boyle, and span North America and Europe.

Emily is passionate about navigation, luring, and user pathways. Understanding that audience is more than a statistical demographic, Emily focuses on reaching visitors based on their level of brand devotion.

When not connected fingertip-to-keyboard, Emily can be found at the park with her young daughter, where she often mentally redesigns the play structures for better user flow. Emily lives in Oakland, California.

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Today, the California Writers Club is the third oldest writing club in the United States. Membership has grown to 1,800 members in 22 Branches throughout the state. Although named the Berkeley Branch when the Club reorganized into formal Branches and a Central Board in the mid-1970s, the Branch meets in Oakland monthly September-June. The statewide Central Board holds its biannual meetings in Oakland as well.

CWC member/volunteers serve aspiring writers, published writers, and supporters by providing speaker programs, contests, critique and support groups, workshops, publishing opportunities, networking events (online and F2F), and more.

$10 For Members, $20 For Non-Members.

https://cwc-berkeley.org berkeley.cwc@gmail.com 510-629-1909