Evan Bloom, Rachel Levin,&; George McCalman: Eat Something

Evan Bloom, co-owner of Wise Sons Jewish Delicatessen, Rachel Levin, and George McCalman discuss their new cookbook Eat Something: A Wise Sons Cookbook for Jews Who Like Food and Food Lovers Who Like Jews.

Praise for Eat Something

“My Russian-born mother always used to ask, “Is it good for the Jews?” And I have to say that Eat Something not only is good for the Jews but also will make them chuckle and enjoy cooking. This book offers a fresh California perspective and a dash of cultural irreverence.” – Joyce Goldstein, chef & author

“This book is an extremely entertaining and haimish guide to Jewish food and the role it plays in our lives.” – Josh Russ Tupper, 4th generation co-owner of Russ & Daughters

“This book embodies the spirit of Jewish soul food we all need right now. Equally delicious and inspiring, it satisfies like a holiday brisket, with a joy that lasts for days (minus the heartburn).” – David Sax, author of Save the Deli

About Eat Something

From nationally recognized Jewish brand Wise Sons, the cookbook Eat Something features over 60 recipes for salads, soups, baked goods, holiday dishes, and more.

This long-awaited cookbook (the first one for Wise Sons!) is packed with homey recipes and relatable humor; it is as much a delicious, lighthearted, and nostalgic cookbook as it is a lively celebration of Jewish culture.

Stemming from the thesis that Jews eat by occasion (and with enthusiasm), the book is organized into 19 different events and celebrations chronicling a Jewish life in food, from bris to shivah, and all the makeshift and meaningful events in between, including: Shabbat, Passover, the high holidays, first meal home from college, J-dating, wedding, and more.

• Both a Jewish humor book and a cookbook
• Recipes are drawn from the menus of their beloved Bay Area restaurants, as well as all the occasions when Jews gather around the table.
• Includes short essays, illustrations, memorabilia, and stylish plated food photography.

Wise Sons is a nationally recognized deli and Jewish food brand with a unique Bay Area ethos—inspired by the past but entirely contemporary, they make traditional Jewish foods California-style with great ingredients.

Recipes include Braided Challah, Big Macher Burger, Wise Sons’ Brisket, Carrot Tzimmes, and Morning After Matzoquiles, while essays include Confessions of a First-Time Seder Host, So, You Didn’t Marry a Jew, and Iconic Chinese Restaurants, As Chosen by the Chosen People.