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This Is Now: Beyond the Bottom Line
November 16, 2020 @ 5:00 pm - 6:00 pm PST
This event is online.
Can a company satisfy its shareholders while improving the world around us? For some businesses, the shareholders come first— that’s their very structure. Others have broken away from that template, to put the good of humanity on a par with profit.
Awareness has deepened that businesses can and must be partners in tackling urgent issues like global warming and inequality. Now there are B-corps and social purpose corporations, balancing profits with real purpose. Yet now some businesses also use “greenwashing” and other feel-good posturing to exploit the image of responsibility and play on consumer ethics in order to move product.
Can the business world move beyond the bottom line?
Adam Grant and Ben Cohen have long made the case for businesses doing well by doing good. Grant specializes in organization psychology at the Wharton School of the University of Pennsylvania. His Ted talks and books— especially Give and Take— show that generosity and altruism benefit everyone: company, employees, clients. And Ben Cohen, together with co-founder Jerry Greenfield, birthed the landmark Ben & Jerry’s ice cream company. The endeavor thrived, even as its two creators openly endorsed political causes for the public good.
Join Adam Grant and Ben Cohen for a This Is Now conversation with Kepler’s in-house journalist, Angie Coiro, as they ponder the vision of a robust economy and a better world existing together.
**Please consider joining with a donation to support the production of this event and make it possible for us to continue bringing you great conversations. Registration will close one hour before the event; please reserve your spot early to guarantee access, as registrations are limited. **