NCBPMA: community engagement + publishing
[ Thurs May 31 12 ]
The Northern California Books Publicity & Marketing Association hosted a panel on Community Engagement & Publishing at San Francisco’s Hotel Rex, moderated by Kat Engh with Evan Karp, Meghan Ward, Peg Alford Pursell, and Stacey Lewis. Below is a basic index of each video:
- Kat introduces the panelists, who introduce their projects
- What works: panelist successes:
- Write regular, well-researched blog posts
- Be timely
- Provide a physical place for community; promote your members
- Track your statistics and understand them; grow into a web presence that corresponds to your interests and activities
- What doesn’t work, why, and what should we do about it?
- Google Analytics
- Meghan Ward on blogging
- Know what you have to offer of value to the community and be personable
- The power of e-mails and newsletters
- These are the things you should be doing
- Don’t force anything on yourself; make it easy on others to help you
- The question of what people can reasonably expect
- It’s more important to know what you’re doing and to make it the best that you can; make your project as open to the public as possible
- Community rules: what do you do about people who do not respect the tone of the community?
- Be transparent! and start the conversation
- Separating business and personal life on social media: a good idea?
- Investment in the community and the right to feedback
- What do you tell authors who are not natural born schmoozers?
- What makes sense to them? Join an online community: write a book review or an essay or a blog entry: The Rumpus, for instance
- It should be an extension of the author
- Authors who love social media: how to optimize it?
- Follow your interests and know it will take time
- The quality of your followers is more important than the quantity
- Take the time to figure out each platform before diving in
- Google+ | Red Room | Tweepi | Bay Area Book Publishers
- Misc
Click “Play” to watch all, “Next” to skip forward, or the small “Playlist” screen (to the right of the video time) to see thumbnails and watch them directly.
[Resources]
- Find out more about NCBPMA
- Check out North Atlantic Books‘ NAB Communities
- Why There Are Words | Quiet Lightning | City Lights | Writers Grotto | Writerland
- Watch the March NCBPMA: Janet Fouts on Social Media
- Watch the July 11 NCBPMA: How Our Day Jobs Have Changed in the Age of Apps, Enhanced E-Books, and E-Tailing
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